PASSION | Presence, Perfected.

PASSION | Presence Perfected.

Refined. Bold. Unforgettable.

PASSION is designed for the man whose presence is felt before he speaks. Inspired by the sophisticated, modern freshness of Louis Vuitton’s Imagination, this fragrance balances citrus brightness, aromatic spice, and warm woody depth — creating a scent that commands attention effortlessly.

Opening Notes

A lively burst of citron, bergamot, and Sicilian orange
Bright, crisp, and invigorating — instantly energizing your aura

Middle Notes

A refined blend of neroli, ginger, and cinnamon
Smooth, aromatic, and slightly spicy — a modern signature of sophistication

Base Notes

A lasting base of black tea, ambroxan, guaiac wood, and frankincense
Warm, woody, and subtly resinous — leaving a magnetic, memorable trail

Why PASSION?

• A modern masculine signature fragrance
• Perfect for day or evening wear, business, or social presence
• Balances freshness, spice, and depth for versatility and elegance
• Designed to command attention without overpowering

The Experience

PASSION evolves with you — crisp at first, refined at heart, and lingering with depth. It’s a fragrance for the man who doesn’t just enter a room… he owns it.

AURA Identity

More than just an impression — an identity.